The FIFA World Cup 2022 starts in less than two months, with Qatar being the host. For the second World cup in a row, the football association is partnering with vivo, which will be the official smartphone partner during the event. The partnership was announced yesterday during the vivo X Fold+ launch, a day that coincided with FIFA’s 118th anniversary. This year’s partnership will put vivo’s logo in major advertising spots such as panels on the sideline, backboard for interviews and other visual representations. In return, the company will provide “industry-leading” flagships to...
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