Saturday 23 July 2022

Weekly poll results: Nothing phone (1) stirs heated debate, but the company needs to prove itself

Last week’s poll shows that Newton’s third law applies to hype as well – for every hype there is equal and opposite hate. And few phone launches this year were as hyped up as the Nothing phone (1). That’s not to say that things are looking bad, necessarily. 1 in 10 people in the poll have already pre-ordered a unit, which means that they had jumped through all the hoops of the invite system. 1 in 3 people are waiting on reviews to make a decision. That’s reasonable considering that this is the company’s first smartphone and only its second product ever. It needs to prove itself, which...



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