Nothing CEO Carl Pei was the co-founder of OnePlus, and you can see a lot of similarities between the two companies, especially in the marketing department. Nothing has run a OnePlus-esque teaser campaign for its upcoming phone (1), revealing small (or big) tidbits of information here and there seemingly every other day, ensuring it stays in the news cycle for weeks. That's exactly what OnePlus used to do, and it turns out Nothing will apply yet another early OnePlus strategy for its first smartphone: the invite system. Love it or hate it, it was undeniably unique when it made its debut...
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