Tuesday 16 April 2019

Counterpoint: Apple dominates premium smartphone market, OnePlus enters top 5

Apple sold the most premium ($400 and up) smartphones in 2018 according to new Counterpoint Research data. A new entrant - OnePlus cracked the prestigious rankings for the first time in its brief history. Overall, the premium segment grew by 14% year on year, despite the slumping global smartphone market which saw a 3% decline. Chinese OEMs Huawei, Oppo, and OnePlus have all expanded their presence, as established players Samsung and Apple lost some share. Apple still dominates with its 51% share, followed by Samsung with 22% and Huawei with 10%. Thanks to strong sales of its P20...



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